REBRANDING

We spend real time with the people who matter, founders, decision-makers and the wider team, to understand the brand you have and the business it needs to serve now. Together we map where you are, where you're heading and what's stopped working, so we know exactly what to keep, what to lose and why. No guesswork, no assumptions, just an honest picture of the brand and the business behind it.

This is where ideas get messy on purpose. Using everything from discovery, we concept a range of directions for the new brand, each pointing your business somewhere different. It's a chance to react, weigh things up and feel out how far to push and how much to carry forward before anything gets locked down.

Refreshed positioning, personality, tone of voice and the core messaging that gives the new brand a clear point of view. These are the rules that keep everything consistent as you grow, so the brand still sounds and feels like you whether it's a billboard or a bio.

Now the strategy becomes something you can see. We develop distinct creative stories, each with its own look and feel, spanning logo, typography, colour and imagery, so you can see how each one lives in the real world. Each one moves you on while holding onto the recognition you've already earned. One may feel familiar, one may challenge you, and one often opens a door you didn't expect.

We sit down with you, review the routes and pull out the elements that resonate most. There's usually something right in each direction, so this stage is about carefully shaping those pieces into one clear, cohesive identity. We iterate, tighten and polish until every detail earns its place.

With the new brand finalised, we prepare and hand over everything you need to make the switch. Finished logo files, visual assets, templates and the supporting elements that make up the identity, plus a clear plan for rolling it out everywhere your brand shows up. You leave with a brand you can actually run, and a smooth transition from the old to the new.

We are a strategic branding agency offering brand strategy, brand identity, packaging design, creative campaigns, website design and development, and ongoing creative support. We can lead a complete project or support you with a specific part of your brand.

It depends on scope, but most brand and design projects run between 4 and 10 weeks from kickoff to delivery. We’ll give you a clear timeline up front and keep you updated at every stage.

We work with ambitious businesses that want to grow, evolve or communicate more clearly. Our clients range from emerging brands to established national organisations across a variety of sectors.

Every project is quoted individually based on what you actually need — no bloated packages. Once we understand your goals we’ll send a transparent proposal with fixed pricing.

Yes. We work with start ups that are ready to invest properly in their brand and build strong foundations for growth. We can help define the strategy, positioning, identity and key materials needed to launch with confidence.

A conversation. From there we’ll run a discovery session to dig into your business, audience, and ambitions. The more honest you are, the sharper the result.

No. We are based in Leicester but work with clients across the UK and beyond. Meetings and workshops can take place in person or remotely, depending on what works best for the project.

Absolutely. We work with clients wherever they are — most of our collaboration happens remotely, with calls and shared workspaces keeping everything on point.

The cost depends on the scope, complexity and level of support required. Once we understand your business and what you need, we will provide a clear proposal outlining the recommended approach, deliverables, timings and investment.

You get everything you need to use your brand with confidence — files, guidelines, and support. We’re also here for whatever comes next, from campaigns to ongoing design.

Timings depend on the size and complexity of the project. At the outset, we will agree a clear schedule covering each stage, from discovery and strategy through to creative development, refinement and final delivery.

Every project is shaped around the needs of the business. A typical branding project may include discovery, brand strategy, positioning, messaging, visual identity, creative applications and brand guidelines. Your proposal will clearly set out what is included.

We begin by understanding your business, audience, market and ambitions. From there, we define the strategic direction, develop the creative identity, refine the chosen route and create the assets and guidance needed to use the brand consistently.

A rebrand involves a more fundamental change to how a business is positioned, presented and understood. A brand refresh evolves selected elements of an existing identity while retaining the parts that still have value and recognition.

Yes. Not every business needs to start again. We can assess your existing brand, identify what is working and evolve the areas that no longer reflect the quality, direction or ambitions of the business.

Yes, but we see a logo as one part of a wider brand identity. We consider the complete system around it, including colour, typography, imagery, messaging and how the brand will work consistently across different applications.

Yes. Our branding projects can include clear, practical brand guidelines covering how to use your identity consistently. The exact content will depend on the project and may include your logo, colours, typography, imagery, tone of voice and example applications.

Yes. We create packaging for new products and help established brands refresh or expand existing ranges. Our work can cover the creative concept, packaging system, range architecture, mockups and final artwork.

Yes. We can prepare final packaging artwork to the specifications supplied by your printer or manufacturer. We can also liaise with production partners to help ensure the approved design is set up correctly for print.

Yes. We develop creative campaign ideas and roll them out across the channels your audience will see. This can include digital advertising, social content, print, point of sale, launch materials and other campaign assets.

Yes. We design and build websites that bring the brand to life while making the experience clear and easy to use. Our website projects can include strategy, structure, user journeys, design, development, content support and launch.

Yes. We build websites with a content management system so your team can update agreed areas such as pages, projects, case studies, news and team members. We will explain how the system works before the website goes live.

Yes. We can arrange website hosting and provide ongoing support after launch. The right setup will depend on the website, the technology used and the level of support your team requires.

Yes. We support businesses that need regular access to our creative team through ongoing retainers. This can cover campaign materials, brand rollout, presentations, digital content, packaging updates and other day to day design requirements.

Get in touch and tell us a little about your business, what you are looking to achieve and any important timings. We will arrange an initial conversation to understand the opportunity and recommend the most appropriate next step.