Round Corner Brewing beer can multipack packaging design by On Poynt Creative

Case Study

Giving great beer a story of its own

The Challenge

Round Corner Brewing already had an acclaimed product and a strong reputation for doing things properly. What it lacked was a clear story connecting the brand to the care, craft and character behind the beer. The identity needed greater purpose, giving the team something distinctive to stand behind and drinkers something meaningful to connect with.

Our Approach

We worked closely with the founders to uncover what made Round Corner special, particularly its commitment to doing things properly, with care and craft. We translated that thinking into a clear brand story, tone of voice and values, then developed practical guidelines and creative tools to make it consistent across every touchpoint.

Our Solution

Round Corner now has a more refined, story driven brand that reflects the quality and character of the beer. These foundations have shaped packaging, campaigns, new products and retail, creating a more consistent experience wherever the brand appears. Our ongoing partnership continues to support its growth with clarity, confidence and creative consistency.

Client perspective

“OnPoynttookthetimetounderstandwhatmakesRoundCornerdifferentandhelpedusputintowordswhathadalwaysbeeninstinctivetous.Theygaveusaclearerstory,toneofvoiceandsetofprinciplesthatnowguidehowthebrandshowsupacrosseverythingwedo.Sincethen,theyhavebecomeatrustedcreativepartner,supportingusacrosspackaging,campaigns,retailandnewproductlaunches.Theyunderstandthebrand,challengeuswhenneededandconsistentlyproduceworkthatfeelsunmistakablyRoundCorner.”

— Round Corner Brewing

Round Corner Brewery brew calendar dashboard design on laptop, by On Poynt Creative
Round Corner Brewery beer can range packaging design, by On Poynt Creative
Round Corner Brewery Country Mile beer label design, by On Poynt Creative
Round Corner Brewery brand asset grid including posters, glassware and tap handle design, by On Poynt Creative
Round Corner Brewing 'Summer of Frisby' campaign website design on desktop monitor, by On Poynt Creative
Round Corner Brewery poster and flyer design by On Poynt Creative

Related work

View a similar project

Selected by category with a curated fallback so there is always something relevant to continue to.

Slice & Dice pizza box branding design, by On Poynt Creative
Print

Slice & Dice

A Las Vegas themed pizza kiosk built around a simple hook: buy a slice, roll a dice, maybe win another. We designed the kiosk, signage, uniforms, social and packaging, then scaled it as the concept grew from Oxfordshire to London.

View Project
Opal 22 Pop Up Poetry event poster design, by On Poynt Creative
Print

Opal 22

Illustration-led branding for a Leicester Black heritage charity's flagship Black History Month events. We gave each event its own identity across a brochure, posters, leaflets and merchandise, creating cohesive assets the charity now owns and reuses year after year.

View Project
Endeavour Adventures website design displayed on laptop with mountain sunset backdrop, by On Poynt Creative
Branding

Endeavour Adventures

A scout-badge inspired brand refresh for a youth adventure holiday business. We updated the logo and built brochures, roller banners and social frames, giving a proven outdoor operator a fresher, more commercial and more trustworthy look built for growth.

View Project

CREATIVE & BRANDING AGENCY

WHERE CREATIVITY, STRATEGY AND PURPOSE CONVERGE TO BUILD BRANDS PEOPLE BELIEVE IN

2026®