THEJOURNAL
Ideas, process, and the odd office-dog cameo from the On Poynt studio.
Your Website Shouldn't Make Customers Work This Hard
Many websites make customers work far harder than they should. Confusing navigation, internal language and competing calls to action force visitors to understand the business before they can decide what to do next. Discover how clearer customer journeys, better hierarchy and purposeful design can turn a complicated website into a commercially useful one.
Read article
Why Growing Businesses Eventually Need a Brand Evolution
Most growing businesses eventually reach a point where the brand no longer reflects the company behind it. That is not a sign the original identity failed. It usually means the business has moved forward. Discover why brands get left behind, when the gap begins to matter and how thoughtful brand evolution helps close it.
Your Logo Isn't the Problem. Your Brand Strategy Is.
Many businesses assume they need a new logo when something feels off. More often than not, the real issue lies much deeper. Discover why brand strategy should always come before design, and how the right foundations create brands that drive long-term growth.
How to Tell if Your Business Has Outgrown Its Brand (7 Signs to Look For)
Growing businesses naturally evolve, but their brand doesn't always keep up. If your website feels outdated, you're attracting the wrong enquiries or competing on price, it could be a sign you've outgrown your brand. Here are seven common signs to look out for, and what to do next.
Stop posting like it’s 2023: Here’s a breakdown of what works now
Stop posting like it’s 2023! Social media algorithms, trends and audience behaviours are constantly changing. In 2025, short-form videos, authentic content and community engagement drive success. Learn the latest strategies from our social media executive to boost reach, engagement and growth on social media platforms.