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Shopify drinks brand website
BRIGHT AND BOLD
The Challenge
After we created the ZeLus brand, they wanted a fresh website they could lean into to sell the drink. It needed to be as easy as possible to edit and manage in-house, while capturing the brand's bright, bold personality. The challenge was translating a vivid drinks brand into an ecommerce site that actually drove sales.
The Approach
We built the site on Shopify for easy management, then had fun putting the brand assets we had already created to work. Zelus is a bright brand, so we let its RGB colour flash through for a strong, punchy design, and drew on the imagery and tone of voice from the brand guidelines to give the website real personality.
The Outcome
The website is driving sales as Zelus pushes on with brand activation. By taking the drink to padel and badminton clubs, they enable direct and bulk ordering through the site, opening a promising sales channel built on our digital work. It also guides their emails and other digital assets, making it a genuinely rewarding project.
Client perspective
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