N/AN/A
Consumer-led tech website
TECH MADE HUMAN
The Challenge
IKETech makes a Bluetooth low-energy chip that prevents unauthorised age-gated usage and adds transparency and tracking, keeping legitimate products moving through customs and out of the wrong hands. Their brand felt stale, techy and uninspiring, and far too technical for their consumer-facing ambitions. They needed something warmer and more accessible for retailers and investors alike.
The Approach
We introduced a softer, fresher palette of light colours, friendly typography and imagery that clearly explained how the technology works, for both investors and retailers wanting it in their products. The result was a website IKETech would be proud to share with customers and clients, translating dense technology into something approachable, credible and genuinely consumer-led.
The Outcome
Our ongoing relationship now sees us run pitch decks, support investment rounds, produce explainers and keep their website updated, effectively acting as an outsourced team. We have set IKETech up for fast growth so it can reach its full potential quickly, as it speaks to some of the biggest names in nicotine and tobacco and expands into other age-gated products.
Client perspective
“n/a”
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