Gymshark Stratford store interior with minimalist line art wall installation above exercise bikes, retail interior design by On Poynt Creative
N/AN/A

Retail POS and signage system

CONSISTENT AT SCALE

The Challenge

An offshoot of our packaging relationship with Gymshark, the Stratford store needed a design agency that cared deeply about typography, consistency and the brand output Gymshark expects. The challenge was a point-of-sale system that could flex across every shape and size of in-store signage, while staying tightly on brand as the retail concept rolled out to new locations.

The Approach

We built a restricted, tightly ruled system for all in-store POS and signage, then produced the guidelines to govern it. Delivered in Figma with editable files, it let the Gymshark team make changes in-house as new stores came online, while we supported with any internal updates and creative concepts for signage, keeping every location precisely consistent.

The Outcome

The system has since rolled out to Regent Street and New York, holding the same tight consistency across every store. It is a strong example of retail POS and signage design built as a scalable system, giving a major brand the structure to expand into new locations without ever losing control of the details.

Gymshark Stratford store full interior view with dynamic exercise pose mannequins in central aisle, retail interior design by On Poynt Creative
Gymshark Stratford store activewear display wall with mannequin outfits and product information table, retail design by On Poynt Creative
Gymshark Stratford store split image of women's and men's Lifting section apparel display walls, retail design by On Poynt Creative
Gymshark Stratford store shorts and conditioning apparel display wall with mannequin legs, retail design by On Poynt Creative
Gymshark Stratford store split image of customer browsing shorts display and sports bra support level mannequin display, retail design by On Poynt Creative
Client perspective

“n/a”

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