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Retail product packaging design
OFF THE SCREEN, ONTO THE SHELF
The Challenge
Around 2021 Gymshark decided to move from a purely ecommerce brand into physical retail, and needed a design agency to realise product packaging that stayed true to their branding framework and brand story, while developing how Gymshark would look and feel physically on a shelf for the very first time.
The Approach
We took them through a packaging process much like a branding project, developing three creative stories, refining them and rolling the chosen direction out across their multiple SKUs. To this day we work on a retainer, continuing to build out packaging and roll out items from the designers' bill of materials, while sympathetically challenging the team with fresh formats and campaign ideas.
The Outcome
We have worked with Gymshark for several years now, and the packaging has played its part in the brand's growth, helping it reach new customers in store and deepen the in-person community it has built. Always sympathetic to their brand look and feel, our retail packaging keeps that physical experience as considered as everything else Gymshark does.
Client perspective
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